Inside of the store, a friendly, middle-aged woman stands behind the counter greeting customers with a warm welcome. Racks full of sweaters, jackets, jeans, dresses, shoes, and every other wardrobe essential span the length of the alternating rosy pink and white cinderblock walls. (Figure 2) Other racks consisting of baby clothes, medical scrubs, and wedding dresses camouflage the neutral, washed out carpeting. Not only does the store sell clothing, but they also sell books, jewelry, purses, furniture, home goods, and holiday decorations. Selling these other items broadens their customer base. The aroma reminds me of my grandparent's basement, stale and musty yet filled with character. The woman tending the counter treats every shopper with such respect, and makes the atmosphere very customer orientated. However, she is not the only one with this attitude. Brian, an average height, gray-haired man, is just as welcoming and willing to share the mission of Pink Hands of Hope.
Pink Hands of Hope mainly depends on the help of volunteers to run the store on a daily basis. While Brian raises money, gets sponsorships, picks up donations, and organizes social events, middle-aged retired volunteers work behind the desk cashing out sales and interacting with customers. From time to time, student volunteers from high schools in the area come in to sort clothes and organize the store. Young kids assist Brian with advertising through Facebook and other social media sites. Since Brian established Pink Hands of Hope as a non-profit organization, they do not have the funds for advertising. Therefore, the majority of their business and exposure come from Facebook, word of mouth, good location, and church partnerships. Churches also hold clothing drives to collect donations for the store. Consignment stores donate clothing once the consignment period ends, and the public drop off donations because the store lacks funds to purchase donation bins. These are just a few examples of how crucial the community's help and involvements is to allow Pink Hands of Hope to continue helping women defeat cancer for years to come.